The Daily Word - WordTech Blog

Direct Mail or Digital?

Posted by Brenda Morgan on Fri, May 8, 2015 @ 11:05 AM

mail-send-receiveHow can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of mobile usage among consumers, it’s being taken to another level. The rise of the internet has lead to the inference that direct mail can no longer exist under these current conditions; that digital platforms are the only effective means of reaching an audience and forcing the question of direct mail or digital.

If you’re part of the crowd posing these two mediums against each other, you’re part of the crowd that doesn’t understand the power you have at your disposal. Instead, you need to ask the right question: how can I combine these mediums to develop the most comprehensive marketing campaign possible?

Digital-Direct Mail Relationship

This is precisely how you need to think about digital and direct mail marketing—as a relationship, with each one feeding off the other. The strength of direct mail marketing is that it can be extremely precise in its targeting with a clearer path to tracking consumer behavior. A marketer analyzing a campaign can see straightforwardly through coupon codes and other means through which the consumer responded to the mailer.

Direct mail is a more personal means of communication, allowing for more sensory interaction between the target and the mail piece. Smell, taste, and touch are all senses that can be incorporated into making the piece that much more alluring to the consumer.

Digital, on the other hand, although missing these sensory components, allows for much wider reach potential. The nature of anything on the Internet being seen or heard by a large mass of people fuels the capacity digital marketing has to reach an audience more so than any focused direct mail campaign can hope to achieve.

And while the potential to touch that many people is an amazing possibility, it also poses challenges. These pertain to tracking who the viewers are, where they first encountered your content, and how they engaged with that content before making any final decisions. The speed at which all of this happens is part of the appeal of digital marketing, along with the chance to interact with an audience through the many platforms available.

Consumer Engagement

It doesn’t matter if you’re using direct mail, digital marketing, or some other technology to reach your audience; engagement is the name of the game. Digital and direct mail can be used in tandem to achieve this goal.

You need to be thinking about what you can include in your direct mail piece that will lead your targets to the web site so they can engage further with your product or service. You need to be thinking about what content is on your web site or spread across your social media platforms that may lead a customer to request more through direct mail. How can one spur the other? How can a campaign run through direct mail increase click-through rates (CTRs)? Once marketers start pairing these two mediums together and asking questions that reflect how they can be used in unison, then the right path is set for a successful campaign.

National Geographic is an example of an organization that effectively marries digital and direct mail tactics. They use information from customers’ past online experiences to create a profile of imagery and personalized content that is targeted specifically to each consumer. By sending them what they find interesting in the mail, they show a genuine care for their customers’ needs. The results are customers who continue to subscribe to the printed magazine, therefore creating lasting engagement.

5000-free-leads

Topics: Direct Mail, direct mail services, direct mail solutions

Make The Most of Your Direct Mail Campaign

Posted by Brenda Morgan on Wed, May 6, 2015 @ 11:05 AM

direct-mail-letterboxHere are 15 of the best tips to make the most of your direct mail campaign.

1) Select the right list. An inferior mail campaign sent to a good list can make money, but even brilliant mail sent to a bad list will fail every time. Lists of your own current and past customers, called house or in-house lists, generate the highest response rates. Direct response lists consist of people who have responded to other offers resembling yours, and get the second-highest rate of response. Compiled lists use resources such as directories to identify prospects with specific demographic characteristics, and tend to generate the lowest rate of response. Cloned lists seek to compile contacts with characteristics duplicating your current customers. When using a mailing list, understand what type of list you're using. If you rent a list, choose a reputable broker, and know which type of list they're renting you.

 2) Update your mailing list. According to the National Change of Address (NCOA Link) that is maintained by the US Postal Service, at least 15% of the average mailing list becomes outdated every year. 

 3) Watch out for distractions. As a marketer, you need to look for anything in your piece that will distract potential customers from your offer, message, or product.

 4) Present a call to action and an offer. One of biggest mistakes is burying (or not including) a call to action. Tell your prospect exactly what you want him to do. Offer a coupon or discount.

 5) Be consistent and commit. Consumers rarely get multiple pieces from a business. Hit your prospects with different communications about the same thing, or with different products with the same look or feel, or both. This sort of persistence reinforces your presence and adds credibility to your brand.

6) Measure and test the results. Change the strategy of your design and measure the results of all your mailings. Vary the message and determine which produced the best results. Make this message the standard to beat for all future mailings. After poor list choice, the second-biggest mistake most direct mail campaigns make is failing to track results.

7) Include your return address. A return address ensures you'll get returned mail from the post office and sends a message that you're an established professional.

8) Go bold. Choose a clear, bold headline and a color that pops for maximum notice. The headline must instantly communicate what you're selling and be large enough to be seen at first glance.

9) Contact information - phone number and website. Provide your name, phone number and web address directly following the call to action. It's found that over 85% of people will visit your website first, so make sure it's prominent on the card. Also, placing a happy photo of you or your staff makes the communication personal.

10) Use your company name or logo. This is important, but shouldn't overshadow your offer. Customers care most about what you can do for them.

11) A graphic that supports the message - but doesn't detract from it   The graphic should be very easy to understand and complement the headline. For instance, to promote refinances, you can show a house with money spouting out of it...Another option is a short message that doesn't allow for a graphic, for example, "GOT MILK."

12) Fully develop your "real estate" to sell the sizzle. If you have a flashy, desirable product, you can crank up the excitement by using every square inch of your mailer, front and back. Show the product.

13) Consider involvement devices. Stickers, tokens, stamps, coins, scratch-offs, lift-up tabs, attached notes, seals and other widgets can be used to good effect if you have the budget, if they can boost response enough to justify the added cost, and if they fit with the feel of your message.

14) If you're mailing to a business, use a low-key approach. Most business-to-business mail is intercepted by a secretary, assistant, or mail room. If it looks too much like advertising, it may get trashed. You stand a better chance of reaching your prospect if your envelope looks personal, important, and businesslike. Less is also more for offers that may meet some resistance at first glance and need more selling, which is best done in a letter.

15) If you use a blank envelope, make it completely blank. Not a single word of teaser copy. No graphics. Perhaps not even your logo. Just put a street address in the upper left corner and your delivery address. You might include the letter signer's name in the corner card, particularly if that person is well-known. This makes your mailing look personal and is almost certain to get opened. Envelopes are the "red-headed step children" of direct mail. They seem simpler and less important than they really are. Sometimes, you can boost your response by simply improving your envelope.

free-data-quality

Topics: Direct Mail, direct mail campaign, direct mail solutions

More Reasons Ever to Clean Your Lists

Posted by Brenda Morgan on Tue, Apr 21, 2015 @ 13:04 PM

This article highlights the importance of keeping clean data lists and update prospect lists.   The cost of wasted printing and postage costs could adversely affect your ROI.

What They Think

Also, Stanley Steamer has taken the time to spruce up their list with wonderful results!

Stanley Steamer

 Why not give your data an audit?  We can do that for you and I think the results will surprise you!

free-data-quality

Topics: direct mail campaign, direct mail solutions, data

The Benefits of Direct Mail

Posted by Brenda Morgan on Tue, Apr 14, 2015 @ 13:04 PM

letters-286541_1280Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out.

Another benefit of direct mail is the repeat exposure it can bring. Remember that prospects usually need to be exposed to a product six to eight times before they buy. When you reach out with a mail campaign, you’ve checked one of those exposures off the list! From sales letters and fliers to product samples and postcards, getting attention from inside a mailbox is easier and more affordable than ever.

Why Postcards Make Great Marketing Collateral 

When it comes to traditional marketing tactics and direct mail, postcards remain my favorite type of marketing collateral for a bunch of reasons. For starters, they are relatively inexpensive to print and mail. Also, since a small percentage of direct mail is actually opened by recipients, postcards greatly increase your chances of getting people to notice because they stand out in a sea of envelopes. I also favor oversized postcards (8.5 x 5.5) because these really stand out.

Here are some of the ways I use postcards for marketing:

Individual Products and Services — When I launch a new product or service, I usually have a postcard designed. I either rent a mailing list (from a source like InfoUSA.com) and/or send out to my internal mailing list.

Package Inserts — Postcards make great inserts in packages that are mailed out. I like to write a personal note on the back of a postcard when sending something along to a client or a prospect.

Conferences and Events — Postcards also work well on display tables at conferences and events. They are more substantial than a flier and usually have more aesthetic appeal (especially the oversized version).

Bag Stuffers — Recently, I was invited to submit 500 fliers for stuffing in conference bags and instead, I decided to use postcards. In lieu of a purely promotional postcard, I printed up a list of tips for the audience on the front of the card and saved the promotional messaging for the back of the card. My goal was to provide something that attendees might keep or even post next to their desks. In a folder full of basic fliers, my postcard really stood out.

Personal Stationery — There are plenty of places to buy standard business stationery, but for years I have used custom postcards instead of boring note cards. I purchase high-quality photo art from iStockphoto.com and place a favorite motivational quote across the image. On the back side, I simply include my contact information at the bottom and leave plenty of room for writing a note. Though I love technology and use it every day, I still cherish a handwritten note and try to write them as often as possible.

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Source

Topics: Direct Mail, direct mail company, direct mail solutions

WordTech Turns 35!

Posted by Brenda Morgan on Wed, Apr 1, 2015 @ 10:04 AM

Top 20 Things That Happened In 1980

Do you remember what you were doing in 1980? Here are twenty facts to stir your memory.

  • 35wordtechGet your quarters ready, kids: the Pac-Man arcade game is created.
  • Ronald Reagan is elected as President of the United States.
  • The Rubiks cube is sold internationally and becomes on the world’s most popular toys.
  • The Beatles’ John Lennon is shot to death in December of 1980 by Mark David Chapman outside of his New York apartment.
  • United States–and 65 other countries–boycott the 1980 Summer Olympics in Moscow, Soviet Union. It was a protest against the Soviet War in Pakistan in 1979.
  • Dallas was one of the most popular television shows of the day and inspired the catchphrase “Who Shot J.R.?”
  • A fire breaks out at the MGM Grand Hotel and Casino in Las Vegas killing 85 people.
  • At 14-years-old Nigel Short was the youngest chess player to be deemed an International Master.
  • Kramer vs. Kramer wins the Academy Award for Best Picture.
  • 14-year-old Brooke Shields appeared in the controversial Calvin Klein commercial saying that nothing came between her and her Calvins. Something did though; television overlords had the commercial pulled.
  • 52nd Street by Billy Joel wins a Grammy for Album of the Year.
  • Richard Pryor burns himself freebasing cocaine.
  • Led Zeppelin breaks up after drummer John Bonham dies.
  • “Call Me” by Blondie was the #1 song of the year.
  • In April of 1980, the “Post-It” note debuted throughout the United States by 3M.
  • The First Persian Gulf War between Iran and Iraq starts and lasts 8 years.
  • Mt. St. Helens in Washington state erupts, leading to 57 deaths and 3 billion dollars worth of damage.
  • The five most popular movies of the year were The Shining, Stars Wars: Empire Strikes Back, Airplane!, Caddyshack, and The Blues Brothers.
  • U.S. news television station CNN is founded by media mogul Ted Turner. It is the first all news network.
  • And last but not least…Phillies win the World Series!

Topics: Direct Mail, marketing, direct mail solutions

Targeting Direct Mail Customers

Posted by Brenda Morgan on Wed, Mar 11, 2015 @ 09:03 AM

 

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The best direct mail advertising is narrowly targeted toward specific buyers.The best direct mail advertising is highly contingent upon the type of business you own and your objectives. For example, coupon magazines may be your best direct mail option if you are trying to increase retail traffic and sales. Similarly, a company trying to generate sales leads may feel postcards are its best alternative. Companies take both costs and effectiveness into consideration when choosing their best direct mail options. However, there are certain characteristics common to all effective direct mail advertising campaigns.

    Highly Targeted
      • The best direct mail advertising is highly targeted. In other words, you should target your direct mail campaigns toward specific buying groups. For example, send offers about your diet products to people who actually buy diet products. Companies can buy mailing lists of people who have purchased their types of products. The Direct Marketing Association is one of the largest mailing list suppliers. Additionally, companies can order names of customers with specific demographic characteristics. For example, a hearing aid manufacturer may want to send direct mail pieces to people 55 and over.

      Convincing Ad Copy

      • The best direct mail advertising includes convincing ad copy. You cannot have a successful direct mailing unless your writing motivates consumers or businesses to buy your products or services. Direct mail pieces, like sales letters, should follow the AIDA (attention, interest, desire, action) concept of advertising. Write a headline that attracts the attention of your buying audience. Include a key benefit of your product within the heading to pull your readers into the ad. Build the readers' interest by describing what your products can do for her. Say something like, "Picture yourself basking on the white beaches of our resort." Add additional benefits in your sales letter to increase the readers' desire to buy your product. Offer the reader an incentive to act now. For example, say something such as, "Order within 10 days and get a second pillow absolutely free."

      Advertise Consistently

      • No successful advertising campaign is limited to one or two mailings. You must advertise your products and services consistently to reap the most benefits. Some people may not see your ad the first time. Others may want to make sure you are not some "fly-by-night" company that will not be around tomorrow. Some customers may even wait to see if you offer your products at a lower price, a common practice with mail order companies. Continue to purchase mailing lists and reach new customers. However, you should also mail new offers to your current customers. Therefore, maintain a database of existing customers.

      Tracking and Testing

      • The best direct mail advertising is tracked and tested. Direct mail allows you to test your products in the market relatively quickly, according to Entrepreneur website writer Jack Ferrari. Consider doing smaller mailings from a variety of mailing lists. Test those mailing lists to determine if they are profitable. You can then increase the quantities of your mailing. The best way to track your direct mail campaigns is by inserting codes inside the coupons or on the order form. For example, insert a "110" on the coupon you are using for a coupon magazine promotion. The "110" would indicate a mailing that went out on January 10. Keep records of all the direct mailings you do. Drop mailing lists that are unproductive or unprofitable.

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      Topics: Direct Mail, direct mail campaign, direct mail solutions, mailing list

      Voice your comments on upcoming price changes!

      Posted by Brenda Morgan on Mon, Feb 23, 2015 @ 12:02 PM

      United States Postal Alert - 2/23/2015

      Proposed Rule Comments due March 9, 2015

      On February 5, 2015, the Postal Service published a Federal Register proposed rule on New Mailing Standards for Domestic Mailing Services Products.

      Customers are reminded that the deadline to provide comments is on or before March 9, 2015, by following the instructions in the Federal Register notice at: http://www.gpo.gov/fdsys/pkg/FR-2015-02-05/pdf/2015-01851.pdf

      To voice your opinion, please reference the information below.

      DATES: USPS must receive comments on or before March 9, 2015.

      ADDRESSES: Mail or deliver written comments to the manager,
      Product Classification
      U.S. Postal Service®
      475 L’Enfant Plaza SW.
      Room 4446
      Washington DC, 20260–5015 

      You may inspect and photocopy all written comments at:

      USPS® Headquarters Library,
      475 L’Enfant Plaza SW.
      11th Floor N
      Washington, DC 20260–5015

      by appointment only between the hours of 9 a.m. and 4 p.m., Monday through
      Friday, by calling 1–202–268–2906 in advance.

      Email comments, containing the name and address of the commenter, may be sent to: ProductClassification@usps.gov
      with a subject line of ‘‘April 2015 Domestic Mailing Services Proposal.’’

      Faxed comments are not accepted.

      FOR FURTHER INFORMATION CONTACT:
      Karen Key 202–268–7492,
      John Rosato 202–268–8597, or
      Suzanne Newman 202–695–0550

      Topics: Direct Mail, direct mail service, mail, direct mail solutions, Nonprofit, Small Business, mail house

      Direct mail is not dead!

      Posted by Brenda Morgan on Mon, Jan 5, 2015 @ 11:01 AM
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
      It’s not dead!

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf

      mailboxgold 706366

      Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.

      Don’t believe us? Here are some stats on direct mail.
      • 92% of young shoppers prefer direct mail for making purchasing decisions
      • 56% of customers find print marketing to be the most trustworthy type of marketing
      • 40% of consumers try new businesses after receiving direct mail.
      • 48% of people retain direct mail for future reference.

      Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.

      So, want some tips on how to master direct mail?
      • Use graphics and color
      • Put a headline on the envelope
      • Use odd shapes and lumpy mail to get attention
      • Include your website/phone information
      • Keep paragraphs short
      • Personalize as much as possible
      • Print in large quantities to take advantage of cheaper prices
      • Have someone else review and proofread your copy
      • Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)

      Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did...and so will you.

      Source: http://compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/#Beasley

      Topics: Direct Mail, direct mail company, direct mail services, direct mail campaign, direct mail service, direct mail marketing, direct mail vendor, direct mail solutions, Nonprofit

      Tips and Tricks to Cut Costs on Direct Mail Services

      Posted by Ben Ohanesian on Thu, Sep 27, 2012 @ 14:09 PM
      The one area you never want to cut back on is marketing.  The prolonged economic downturn makes trimming your marketing budget an attractive proposition, but the trick is to trim the budget without trimming the results.  Direct Mail Services help you reach the same number of interested buyers without spending as much money.  Direct mail still offers some of the highest conversion rates available through any marketing avenue.  Cutting back on more expensive advertising like pay-per-click or television makes sense, but only if you increase your efforts in other areas.  Increase your direct mailing efforts without increasing your budget by narrowing your focus on each mailing, choosing a limited color palette and cutting back on the size.  Using these simple trips you can save a bundle, even when adding additional mailings throughout the year.

      Narrowing Your Demographic Focus

      The first thing to do when cutting back on spending is to isolate your best demographic targets.  High ticket items do not do well when marketed to households with minimal income, and the upper middle class is often more brand conscious, avoiding big box stores.  Pay closer attention to the different zipcodes used in your mailings.  Take a look at current customer information to help you identify the best areas for your mailings.  Current customers can act as advocates for your business, telling neighbors and friends about your products.

      Limit Your Color Choices

      Black and white fades into the background, but full color printing costs considerably more.  The compromise is that many printers offer a three color option, like black, white and red.  The addition of one extra color really helps the mailing to pop, without the added expense of color printing.  Choosing colored paper may also help with consumer response.  Anything to help your mailing stand out from the crowd.

      Postcard Mailings Make an Impression

      A big glossy catalog makes a great mailer when it is affordable, but when watching your pennies, consider sending out a few postcard mailings instead.  Not only are they cheaper to mail, but consumers also see the entire message at a glance.  A sealed mailing requires the recipient to open the letter to see the contents.  Many people identify "junk" mail and never bother opening it.  A postcard avoids that issue by presenting a concise but catchy message.

      Beef Up Your Bulk Mail for Consistent Conversions

      Getting the word out about your company's excellence is an important part of staying profitable.  For most businesses, 80 percent of their sales come from repeat customers.  The remaining 20 percent make up a significant part of your profit margin.  No business can afford to ignore the importance of marketing, especially when the competition for consumer dollars is so fierce.  Direct mail offers high conversion rates, a personal approach to the consumer and helps bring current customers back, season after season.  Carefully target every mailing, choose a couple of colors and go a little smaller, and you will see the same results without the same pricetag.

      Topics: Direct Mail, direct mail services, direct mail service, direct mail solutions